Arizona Governor Doug Ducey is giving over much of his social media platform to  getting a Drought Contingency Plan completed in Arizona.

The art on the Governor’s Twitter feed home page is one of those startling “bathtub ring” photos of Lake Mead, which depict the reservoir’s dramatic decline in recent years.

His official Facebook page includes the same image.

The Governor’s Office has emblazoned the Lake Mead photo with a quote from former Arizona Governor Bruce Babbitt, who observed recently that “this is the moment” to get an Arizona DCP agreement through the State Legislature.

Ducey has asked lawmakers to act quickly to approve proposed legislation that would give the Director of the Arizona Department of Water Resources authority to enter into a drought plan with the other Colorado River states, as well as the federal government.

In December, the Commissioner of the Bureau of Reclamation, Brenda Burman, set a January 31 deadline for states to complete work on their Drought Contingency plans. The Bureau, a division of the Interior Department, is overall manager of the river system.

In addition, the Governor’s Office has published  video on Twitter of a briefing of Ducey’s proposed budget, which includes funding for the DCP. The briefing, held today in Tucson, includes the graphic copied below, which demonstrates why the drought plan is so vital. Discussion of the DCP funding begins after the 59-minute mark.

As depicted in the “Securing Arizona’s Water Future” graphic below, Lake Mead is in jeopardy of falling into a high-risk zone within five years if a system-wide DCP is not in effect. Implementing the DCP, on the other hand, flattens out the curve and gives the Colorado River states time to enact additional drought-fighting measures.